Croydon is part of the Centre for Cities’ Partner City research programme. The programme works closely with a small group of cities to inform economic development strategies and improve economic performance.This report examines what Croydon can do to build on its role as a centre for public and private sector office jobs.
The research focuses on three main questions:
• What is Croydon’s role within the London and South East economy?
• How is Croydon performing economically and how competitive are its public and private sectors?
• What do employers think about Croydon and what can the Council do to retain them and attract new investment into the town?
There are three main priorities for Croydon Council:
• Working with partners such as Develop Croydon, UKTI and ThinkLondon to develop a clear identity for the borough based on its dual role within London and the South East and its key strengths, and to market it accordingly;
• Strengthening Croydon’s private sector economy by reducing barriers to growth in Croydon’s two main employment centres: the town centre and, in particular, along the Purley Way; and
• Pursuing a number of short term and low cost improvements with regards to the public realm; crime and perceptions of crime; and Croydon’s office stock. This is to make Croydon a more attractive place to do business and live, as well as to pave the way for the Council’s longer term plans for Croydon.