Attracting private sector investment into a city is essential for stimulating and maintaining economic growth. Cities themselves have an important role to play in this process – by making investors aware of opportunities, building relationships with them and, where necessary, stepping in to facilitate investment. But it is not always clear what investors are looking for when making an investment, and how cities can make themselves more attractive for investment.
This report, supported by Capita, provides cities with an insight into the mind of an investor, exploring what is considered attractive in a city. Secondly, it provides practical recommendations to support cities to develop their approach to attracting investment.
The city traits that investors value the highest are:
Have a look at our commercial property data dashboard, which shows the make-up of commercial and retail space by city.Go to the Dashboard
As well as developing opportunities that attract investment, a city also requires a strong profile among investors. Cities should, therefore, focus on the following steps: