City factsheet


How is the Swindon economy performing, and what are the key policy issues facing the city?

Swindon map

This factsheet compares Swindon to the five most similar European cities in size and industrial structure. These are: Europ’ Essonne (Massy) (France) A Coruña (Spain) Mülheim a.d.Ruhr (Germany) Osnabrück (Germany) Alcalá de Henares (Spain)

Comparing cities in this way helps us to understand more about how well UK cities are competing on an international scale because it groups cities with similar industrial structures, rather than on their resulting economic performance. The factsheet also compares the relative strengths and weaknesses of Swindon to its European counterparts on variables such as skills, employment and productivity.

City group characteristics

Swindon is a small city. It has a large private services and smaller public services sector.


Industrial structure


  • Manufacturing, mining and utilities 2011
  • Business services 2011
  • Public services 2011
  • Other private services 2011
  • Other sectors 2011

Industrial Structure chart

Overall economic performance

Swindon performs well as part of its group and within European cities as a whole. It does particularly well on employment rate and is in the top 100 of 330 for both GVA per worker and patents. It however has fewer higher skilled people compared to its group.

Note: For more about this data please see the indicator index.

Explore the full dataset

This option will take you to the main data tool and allows you to create bar charts, scatter plots and tables for the full dataset of 330 European cities, or any selection of cities you choose.

Go to the European Cities Data Tool